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Insights and strategies for viral growth
How We Got 4-Cent CPM: An American Beauty Brand's TikTok Success Story
Imagine an American cosmetics brand that decided to take an unconventional approach. Instead of pouring budgets into advertising, they were inspired by TABS.
Trust, Not Hype: Why Customers Who Discover You Naturally Stay Longer
Why who come through organic channels like UGC content or brand fan accounts the most loyal and trouble-free customers?
My team and I created over 250 million views for an American cosmetic brand
How? Fan accounts! Remember my post about that American cosmetics brand that achieved a CPM of 4 cents through fan accounts? ๐
Any fool can get millions of views ... if they spend millions on influencers and ads.
And you'd be surprised how often this bankrupts brands. Don't fall for virality without profitability.
750 Videos for $15,000: Why This Deal Is a Total Rip-Off
Hey there! Recently, our client received a "tempting" offer from an agency. This made me think about two radically different methods of working with fan accounts.
The Organic Traffic Myth
Everyone loves the fairy tale: "We launched an organic account, got crazy views, and made a million dollars!" Let's break down where the truth actually is.
"We Spent $750 on UGC and Made $538k in Month One!"
I keep seeing these Twitter flexes. Startup founders posting screenshots like they cracked the code. So I do what any skeptic does: I check Sensor Tower and App Magic.
Emotional Hooks That Destroy Your Brand
I keep seeing these accounts everywhere. Dog content with fake rescue stories. Beauty brands with manufactured drama. The hook triggers emotion. But here's the ugly truth: they're lying.
Organic vs Influencers: Real CPM Data
One of our actual projects, 2-month results: Organic CPM: $6, Influencer #1 CPM: $130, Influencer #2 CPM: $25.
Who Needs Organic TikTok Traffic?
Startups: Test hypotheses, find product-market fit without burning ad budget. You're discovering what to scale, not scaling yet.
Why Bootstrap to $10K MRR First
No skin in the game = no real responsibility. Burning investor money doesn't hurt the same way your own rent money does.