Hey there! Recently, our client received a "tempting" offer from an agency. This made me think about two radically different methods of working with fan accounts. Let's break down both approaches and understand which one actually works 😅
𝗠𝗲𝘁𝗵𝗼𝗱 1: "𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵"
Method essence:
- Many accounts (10+)
- Huge amount of content (750+ videos per month)
- Testing with "throw everything at the wall" method
- "Shotgun approach" strategy
How it works:
- Create multiple accounts
- Launch tons of scenarios
- Figure out what works through trial and error
- Possibly relaunch successful scenarios
Cost: $15-20,000 for 10 accounts
𝗠𝗲𝘁𝗵𝗼𝗱 2: "𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵"
Method essence:
- Few accounts (2-3)
- Thoughtful content based on trendwatching
- Working with top creators
- "Sniper shot" strategy
How it works:
- Do trendwatching and analyze successful content
- Transform popular scenarios for specific niche
- Work with quality creators
- Create less content but with high probability of success
Cost: $13-15,000 for 2 accounts
𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 📊
Quantity Method:
26 accounts = 46 million views
Lots of content, but low efficiency
Quality Method:
2 accounts = 75 million views
Less content, but higher results
𝗠𝗲𝘁𝗵𝗼𝗱 𝗠𝗮𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰𝘀 🧮
With quantity approach:
If 10 accounts cost $15,000
Creator gets maximum $1,000 for 30 videos
Creator quality corresponds accordingly
With quality approach:
More budget per creator
Ability to work with professionals
Each video created with clear purpose
𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆 𝗼𝗳 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀
Quantity: "Launch Everything and See"
Is there any point in launching multiple scenarios and figuring out what works through trial and error when you can initially rely on proven data?
Quality: "Analyze First, Then Execute"
We rely on trendwatching: find popular content, understand why it works, and transform it for our niche.
Which Method to Choose?
Quantity approach works if:
- You have lots of time for experiments
- You're ready for unpredictable results
- Budget allows for "spreading it around"
Quality approach is better if:
- You need predictable results
- Budget is limited
- Efficiency of every invested dollar matters
𝗠𝗮𝗶𝗻 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆
Before choosing a method for working with fan accounts, think about your goals and resources.
Remember: Better to do less, but better!