I keep seeing these accounts everywhere. Dog content with fake rescue stories. Beauty brands with manufactured drama.
The hook triggers emotion. But here's the ugly truth: they're lying.
Someone sits in an office writing these fake stories to manipulate buyers into feeling something. Sure, it might get views. Maybe you'll even remember the brand.
But at what cost?
This destroys brand reputation. And honestly? These accounts perform terribly anyway.
Conversion to purchase from this type of content? Abysmal.
You get views, sure. But it's low-quality engagement. Trash touchpoints.
What actually matters is the quality of interaction with your customer. You want them interested in your brand, not feeling manipulated or lied to.
One brand I know gets angry emails from people who could have been brand fans, but instead felt deceived by the fake content.
Is that the organic growth you want? Big question.
Virality built on lies isn't a strategy. It's brand suicide in slow motion.
https://www.youtube.com/shorts/6ALw37tBsCI
https://www.tiktok.com/@dog_health_secrets/photo/7516898027680959799