Startups: Test hypotheses, find product-market fit without burning ad budget. You're discovering what to scale, not scaling yet.
Big Brands: Organic amplifies loyalty and influence. But it's not standalone—it's part of your communication mix.
When brands say "organic doesn't work," they're missing the point. Organic handles pre-purchase touchpoints, warming audiences before they see your ads.
Result? Cheaper paid acquisition.
Organic + Paid = actual winning strategy.
Published on February 10, 2025