Imagine an American cosmetics brand (Amazon) that decided to take an unconventional approach. Instead of pouring budgets into advertising, they were inspired by TABS (in case you're not familiar with it, those are the "chocolates for better sex" that took American TikTok by storm).
Some context: The brand was already established in the market—several coveted "Amazon's bestseller" badges spoke for themselves. But they wanted more.
So, what did we come up with?
We launched several brand fan accounts - a kind of reconnaissance mission to understand what content "takes off" and converts audiences. The plan was simple: test on fan accounts, then transfer successful tactics to the main account.
The most interesting part of the approach:
We chose the "employee-creator" model, which means that each fan account was run by a real person who became the face of that micro-brand.
We created potentially viral content.
And this is where the magic of numbers begins:
- 📊 CPM in the most successful accounts - 4 cents (yes, you read that right!)
- 📊 Average CPM - 46 cents
- 📈 Total number of views per month - 70 million
- 🏆 Record video gathered 40 million views
The moral of the story? Sometimes, to attract an organic audience, you need to think outside the box. And yes, a CPM of 4 cents isn't fantasy but an entirely achievable result with the right approach 😎
#DigitalMarketing #TikTok #ViralContent #UGC #CPM #Amazon #USA