Why who come through organic channels like UGC content or brand fan accounts the most loyal and trouble-free customers?
It's important to understand that by UGC, we don't mean those clichéd advertising videos with perfect hair and rehearsed smiles saying, "This is the best cream I've ever tried!"
These customers initially arrive with high levels of trust and realistic expectations. No one bombarded them with typical advertising "buy-buy-buy" messages. They simply saw the product in a funny video, in a life hack, or similar content.
As a result, these customers show impressive metrics: they have higher average order values, they return for repeat purchases more frequently, and they actively recommend the brand to their circles. Essentially, they become part of the brand's marketing strategy, creating that organic customer flow every business dreams about. Your customers become your free marketers (and yes, they often perform better than many paid ones 😅).
This natural, unedited content creates genuine brand trust. When potential customers see ordinary people incorporating a product into their lives, sharing usage tips, making jokes, or even mentioning drawbacks - it creates a much stronger connection with the brand than any paid advertisement ever could.
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