How? Fan accounts!
Remember my post about that American cosmetics brand that achieved a CPM of 4 cents through fan accounts? 🚀
Today I want to tell you more about why fan accounts are becoming brands' secret weapon in 2025 and how they can help your business specifically.
I recently noticed an interesting trend: while official brand accounts play it "professional," fan accounts are quietly capturing all the audience attention. And you know what? There's something to this! 😏
What's the problem with official brand accounts? Let's be honest: most brand accounts are hostages to their SMM manager. With all due respect, even the best specialist can't be "on trend" 24/7. There are few SMM professionals capable of creating truly engaging content. And then there are those eternal corporate limitations... You know what I mean 😅
Why are fan accounts the future? 🔥
- The honeymoon period! Yes, new accounts get a special boost from algorithms (and it's totally legitimate! 😎)
- Audience trust. People are tired of polished corporate content. Truly "edgy" brands are rare. The rest are still sitting in their metaphorical business suits 👔
- Creative freedom. You can:
- Experiment without fear for "brand reputation"
- And yes, finally be funny!
- Organic growth 📈
- No virality limitations (unlike commercial accounts)
- Wider top of funnel (simply put, more people will be interested)
- Community building without the pushy "buy-buy-buy"
Psychological advantages:
- Reducing distance with consumers
- Creating more trusting relationships
- Being perceived as "one of us" rather than corporate content
Current trends:
- Moving away from glossy aesthetics
- Demand for authenticity
- Declining popularity of perfectly polished accounts
Forecast for the next 2 years:
- Strengthening of the authenticity trend
- Growing importance of user-generated content
- Increasing role of community-driven content
Fan accounts are an effective tool for:
- Increasing brand reach
- Creating deeper connections with your audience
- Developing alternative communication channels
- Adapting to modern social media trends
What's especially cool? 🤔 Information through fan accounts reaches consumers better! No banner blindness, no defensive reaction to advertising. Just fun content with your product in the starring role.