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Brand Safety•4 min read
Emotional Hooks That Destroy Your Brand
I keep seeing these accounts everywhere. Dog content with fake rescue stories. Beauty brands with manufactured drama. The hook triggers emotion. But here's the ugly truth: they're lying.
#BrandSafety#Ethics#OrganicGrowth
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Strategy•3 min read
Who Needs Organic TikTok Traffic?
Startups: Test hypotheses, find product-market fit without burning ad budget. You're discovering what to scale, not scaling yet.
#Strategy#Startups#OrganicGrowth
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