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Case Study•4 min read
How We Got 4-Cent CPM: An American Beauty Brand's TikTok Success Story
Imagine an American cosmetics brand that decided to take an unconventional approach. Instead of pouring budgets into advertising, they were inspired by TABS.
#DigitalMarketing#TikTok#ViralContent+4
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Success Story•5 min read
My team and I created over 250 million views for an American cosmetic brand
How? Fan accounts! Remember my post about that American cosmetics brand that achieved a CPM of 4 cents through fan accounts? 🚀
#FanAccounts#ViralStrategy#CPM+1
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Data Analysis•2 min read
Organic vs Influencers: Real CPM Data
One of our actual projects, 2-month results: Organic CPM: $6, Influencer #1 CPM: $130, Influencer #2 CPM: $25.
#CPM#InfluencerMarketing#DataAnalysis
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