Hey there! Recently, our client received a "tempting" offer from an agency. This made me think about two radically different methods of working with fan accounts. Let's break down both approaches and understand which one actually works 😅

𝗠𝗲𝘁𝗵𝗼𝗱 1: "𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵"

Method essence:

Many accounts (10+)
Huge amount of content (750+ videos per month)
Testing with "throw everything at the wall" method
"Shotgun approach" strategy

How it works:

Create multiple accounts
Launch tons of scenarios
Figure out what works through trial and error
Possibly relaunch successful scenarios

Cost: $15-20,000 for 10 accounts

𝗠𝗲𝘁𝗵𝗼𝗱 2: "𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵"

Method essence:

Few accounts (2-3)
Thoughtful content based on trendwatching
Working with top creators
"Sniper shot" strategy

How it works:

Do trendwatching and analyze successful content
Transform popular scenarios for specific niche
Work with quality creators
Create less content but with high probability of success

Cost: $13-15,000 for 2 accounts

𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 📊

Quantity Method:
26 accounts = 46 million views
Lots of content, but low efficiency

Quality Method:
2 accounts = 75 million views
Less content, but higher results

𝗠𝗲𝘁𝗵𝗼𝗱 𝗠𝗮𝘁𝗵𝗲𝗺𝗮𝘁𝗶𝗰𝘀 🧮

With quantity approach:
If 10 accounts cost $15,000
Creator gets maximum $1,000 for 30 videos
Creator quality corresponds accordingly

With quality approach:
More budget per creator
Ability to work with professionals
Each video created with clear purpose

𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆 𝗼𝗳 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀

Quantity: "Launch Everything and See"
Is there any point in launching multiple scenarios and figuring out what works through trial and error when you can initially rely on proven data?

Quality: "Analyze First, Then Execute"
We rely on trendwatching: find popular content, understand why it works, and transform it for our niche.

Which Method to Choose?

Quantity approach works if:

You have lots of time for experiments
You're ready for unpredictable results
Budget allows for "spreading it around"

Quality approach is better if:

You need predictable results
Budget is limited
Efficiency of every invested dollar matters

𝗠𝗮𝗶𝗻 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆

Before choosing a method for working with fan accounts, think about your goals and resources.
Remember: Better to do less, but better!

Our Blog

750 Videos for $15,000: Why This Deal Is a Total Rip-Off