How? Fan accounts!

Remember my post about that American cosmetics brand that achieved a CPM of 4 cents through fan accounts? 🚀

Today I want to tell you more about why fan accounts are becoming brands' secret weapon in 2025 and how they can help your business specifically.

I recently noticed an interesting trend: while official brand accounts play it "professional," fan accounts are quietly capturing all the audience attention. And you know what? There's something to this! 😏

What's the problem with official brand accounts? Let's be honest: most brand accounts are hostages to their SMM manager. With all due respect, even the best specialist can't be "on trend" 24/7. There are few SMM professionals capable of creating truly engaging content. And then there are those eternal corporate limitations... You know what I mean 😅

Why are fan accounts the future? 🔥

The honeymoon period! Yes, new accounts get a special boost from algorithms (and it's totally legitimate! 😎)
Audience trust. People are tired of polished corporate content. Truly "edgy" brands are rare. The rest are still sitting in their metaphorical business suits 👔
Creative freedom. You can:
- Experiment without fear for "brand reputation"
- And yes, finally be funny!
Organic growth 📈
No virality limitations (unlike commercial accounts)
Wider top of funnel (simply put, more people will be interested)
Community building without the pushy "buy-buy-buy"

Psychological advantages:

Reducing distance with consumers
Creating more trusting relationships
Being perceived as "one of us" rather than corporate content

Current trends:

Moving away from glossy aesthetics
Demand for authenticity
Declining popularity of perfectly polished accounts

Forecast for the next 2 years:

Strengthening of the authenticity trend
Growing importance of user-generated content
Increasing role of community-driven content

Fan accounts are an effective tool for:

Increasing brand reach
Creating deeper connections with your audience
Developing alternative communication channels
Adapting to modern social media trends

What's especially cool? 🤔 Information through fan accounts reaches consumers better! No banner blindness, no defensive reaction to advertising. Just fun content with your product in the starring role.

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My team and I created over 250 million views for an American cosmetic brand